We've spent over 18 months carefully researching, designing and perfecting the most flattering, comfortable and stylish classic cotton tee's. We cannot wait to launch - because we know you are going to love them!
Inspired by my time in Copenhagen, I pitched the selv concept to Mel.
And from there, the two of us became a team.
For both of us, the selv journey has been about creating designs that transcends seasons - modern classic luxe tee's for men and women that would be the foundation of their wardrobe essentials.